Week 1

After something of a late start on the material I have conquered the first 2 chapters of "internet marketing: building advantage in a networked economy" and perused the third. This book dealt very heavily with marketing and business strategy in general. The internet and technology was only taken into account where it affected what the authors referred to as the "new economy". Internet marketing mechanisms where not explored in depth. This book offered a good framework for a more in-depth analysis of internet marketing. It did this by addressing what a business needs to be effective and profitable and how the online market has changed that. It's primary argument is that it hasn't changed the fundamentals of business strategy. The internet has changes the amount of control businesses have over mechanism like pricing and allowing users to customize the user interface.

On the other hand "eMarketing: the essential guide to online marketing" appears to discuss far more in-depth the specific tools available to marketing through the internet.

In order to finish the "eMarketing" book by the end of summer I will need to read approximately 2-3 chapters a week.